creating the capacity for people to invest space with meaning

by Place Agency at the University of Melbourne


A Global Compact member


PlaceAgency inspires a way to discover people, places and nature. Creating the capacity for people to invest place with meaning to create thriving.

Project implemented: October 2017-Dec 2019

Project goal

Build capacity in students, practitioners, government & community to connect to place, engendering sustainability

delivering on

why is this project important?

Connecting people to the love of place means that you shift the conversation from having to be sustainable to wanting to

Key steps to make it happen

1Set up Place Agency

Work with 5 universities 40 practitioners & local government to understand the placemaking needs and ways to fill them

2Annual Summits

Set up capacity building summits in each participating state, delivering training and case studies.

3University modules

Develop 10 modules based on placemaking needs, to be taught at each university.

4Sandbox studios method

Develop a method to engage students in placemaking projects with industry

5Sandbox studio pilot

Test the studio method on two projects - Ballarat and Newport. Then deliver in 20 around Australia

6online sharing platform

develop an easy way to share modules, studios, summits, case studies and engage with greater audience

impact to date

300 people students, academics, practitioners, community and councils engaged with in the first 8 months of the project.
10 knowledge modules developed and a text book being written - this will be taught to thousands of students
events organised and delivered, at the world urban forum, LGPro, Sustainable Living Festival, place week Melbourne and place leaders Sydney

Video of practitioners, community and students talking about the benefits of placemaking.

The Place Agency platform inspires a way to discover people, places and nature. Beneficial to the individual. Transformative to the local community. It is based around sandbox methodology, overcoming some of the risk, and time constraints of consultation – all you have to do is jump in and play.

We look to promote an all-inclusive community-led process of “co creation”

We integrate ecological and social aspects into placemaking

We aim to bring together industry, academia and community

Creating the capacity for people to invest space with meaning within their community. We seek to educate and promote local communities and the world about placemaking. Place Agency looks beyond the classroom by bringing our learnings to the industry and wider community. A collaboration between 5 universities across 5 states we look to create a common placemaking language around Australia. It is critical for sustainability that people feel a sense of place, a right to contribute to it and a responsibility to be custodian, this project helps this emerge. We do this through summits, capacity building, university subjects and studios bringing students practitioners and councils together.

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