Women Peace & Security Coalition Website Design

by Social Good Outpost

(Business)

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Creating an advocacy website for furthering the awareness and action of Women Peace & Security Coalition in Australia.

Project implemented: March 2018

Project goal

For the Women Peace & Security Coalition to publish papers & letters; seek and receive public engagement.

delivering on

why is this project important?

The WPS Coalition's work is integral to Australia reaching its SDG goals, and a well designed website supports their work.

Key steps to make it happen

1Consulted with WPS

Found out what the WPS Coalition required for their online presence.

2Designed WPS website

We designed a website to express the WPS Coalition's mission and values, and support their work.

impact to date

5000%
Increase in month visitors from old to new website

More visitor engagement and joining the WPS Coalition, and easier to access and use the content on the site for casual and academic readers.

Women Peace & Security Coalition wanted a new website that allowed them to move off their previous blogging platform into an online place where they could professionally publish their work, seek interaction with visitors, and continue being a credible resource for the women, peace and security agenda in Australia.

We helped them to move their established content from the previous website and re-organise it for the new site, along with adding functionality including separately organised landing pages and articles for each of their functional operations wings, and capability for various forms of public engagement as required.

The new design focused on an intersectional and feminist approach to representing women, peace and security in Australia. We were aware of the multiple identities of all the people WPS Coalition represents and the various audiences they talk to, including government, policy-makers, academics and general population, both women and men, within and outside of Australia.

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