Anti-Racism: It Stops with me campaign

by Australian Human Rights Commission

(Other)

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The National Anti-Racism Partnership and Strategy (NARPS) is an educative initiative launched in 2012 and supported by the Australian Government.

Project implemented: Launched in August 2012

Project goal

To promote a clear understanding what racism is, how it can be prevented and reduced.

delivering on

why is this project important?

Too many individuals and communities in Australia experience prejudice, discrimination and racism on a regular basis. The National Anti-Racism Strategy is about working together to take action against racism, in all its different forms, wherever we see or experience it.

Key steps to make it happen

1RISWM Campaign

A nationwide public awareness anti-racism campaign intended to encourage efforts of individuals and organisations

2 Establish partnerships

Create a network of partners and supporters to commit to campaign and develop their own anti-racism activities

3Community consultation

Identified 5 priority areas to address racism
Education
Workplaces
Sport
Gov't services
internet and media

4Tools and resources

Develop tools and resources to take practical action against racism; empower individuals and organisations to respond effec

52015 Evaluation

6

impact to date

more than 350 organisational supporters

Starting conversations. Data suggests the Strategy, particularly the campaign, has been successful in starting conversations about racism.

Sending a clear message - Being a part of this campaign sends a strong message to our community that we support its cultural diversity and we, as a community, will bear no tolerance for racism.

Creating a network of partners and supporters taking action against racism

Led by the Federal Race Discrimination Commissioner, partnership members, supporters and the public are actively encouraged to drive constructive and meaningful discussion about racism and how to counter it at the national and local level.

A key component of the NARPS is a nationwide public awareness anti-racism campaign, Racism. It Stops with Me.  The campaign aims to:

  • ensure Australians recognise that racism is unacceptable in our community
  • give Australians the tools and resources to take practical action against racism, and
  • empower individuals and organisations to prevent and respond effectively to racism.

The campaign received more than 1.5 million view on television and online. Click here to watch:

http://itstopswithme.humanrights.gov.au/news/stories/commission-brings-anti-racism-screen-near-you

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