Through a joint investment with IBA, the Adnyamathanha Traditional Lands Association (ATLA) bought the Wilpena Pound Resort.
Project implemented: June 2012
To create Indigenous economic development opportunities in remote South Australia that has cultural outcomes
Contributes to remote economic development opportunities, wellbeing and survival of Indigenous Australian culture.
Description: Although ATLA have a minority share (13%) in the business, they have 50% board representation
Without management buy-in of the goals of ATLA, social impact impacts could not have been delivered
Collaboratively developed an Indigenous Engagement Strategy to increase Indigenous social impact outcomes
High transparency around acquisition and due diligence phases of the business created trust between the joint venture
Engaged ATLA Directors that are well respected members of the Adnyamathanha community
“We acquired this resort for long term sustainability for the Adnyamathanha people and to be the main lore keeper for this place” Quote from traditional owner Vince Coulthard
“Our kids say now, this is our place and they stand proud, it’s just so awesome. They take ownership, they say this is Adnyamathanha country” Quote from traditional owner Vince Coulthard
“IBA has given us the opportunity to not only set up a business but also to put in place a good foundation to keep our culture strong” Quote from traditional owner Vince Coulthard
This important collaborative venture creates Indigenous economic development opportunities in remote South Australia and has strong cultural outcomes.
The Adnyamathanha Traditional Lands Association bought the resort in 2012 through a joint venture with Indigenous Business Australia (IBA). The goal was to create opportunities for local Adnyamathanha employment and business development in the tourism industry, focusing on celebrating and sharing local culture.
IBA also worked with the resort’s management and (ATLA) to create an Indigenous Engagement Strategy. The plan focused on developing career pathways and sustainable opportunities for local Adnyamathanha people.
The Wilpena Pound Resort in South Australia’s Ikara Flinders Ranges went from zero to 60% Aboriginal employment over the past five years, creating a substantial investment in the region that promotes job security, prosperity and opportunity.